The series of video animations included in-app video instructions as well as visuals for the product’s European launch campaign.
The series of video animations included in-app video instructions as well as visuals for the product’s European launch campaign.
In the in-app instructional videos, one of the main challenges was finding the right balance between human-like and precise movement of the hands. The result was animations that are engaging, clear and short – they show all steps in a few seconds.