UX Design - Bloom Diagnostics

  • Roles: Lead UX/UI Design, editorial & packaging design, brand management
  • Countries: Switzerland and Austria
  • Year: 2019 – 2023

Bloom Diagnostics, an in-vitro diagnostics device and software company that built patient-centric laboratory grade home diagnostics solutions that offer users instant health insights.

 

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Test Open_V2

The system consists of three components:

 

Bloom Tests (hardware): Lateral flow assays (LFA) to measure for various biomarkers.

Bloom Lab (hardware): An optical reader that provides quantitative results of the Bloom Tests.

Bloom App: iOS & Android Apps that, by pairing with Lab and Tests – show results, recommendations and insights in real time.

In my role as design lead at the Med Tech company, I led the product design development and software improvement for mobile iOS and Android apps. Created wireframes, high fidelity mockups and interactive prototypes to advance product development with an MVP mindset.

 

Led generation and expansion of a UI design system and collaterals like 3D animations, renders and illustrations. Led the design of Bloom’s product packaging, from concept to execution. Worked with the marketing team to define Bloom’s brand visual and communication style.

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