Nyra Health offers digital solutions for the therapy of language, cognition and everyday skills.
The goal was to increase user loyalty by leveraging gamification and the cognitive concept of variable reward.
Nyra Health offers digital solutions for the therapy of language, cognition and everyday skills.
The goal was to increase user loyalty by leveraging gamification and the cognitive concept of variable reward.
For this therapy to be effective, the user has to regularly train for at least four months. That and the fact that the resulting symptoms improvement is not immediate; can lead to loss of interest and treatment interruption.
A Trigger-Action-Reward approach was adopted. Visual cues that allowed the user to track their weekly progress where integrated. At the end of every week of successful training, the user gets the chance to collect a reward.