Europride Vienna 2019

  • Project: Branding
  • Country: Austria

The Austrian capital has been selected to host the EuroPride in 2019, the largest LGBTIQ event in Europe. Vienna is expecting to welcome about 1.5 million visitors for a massive four-week event.

I was commissioned to create the logo and branding elements for print and digital promo material. I took the phenomenon of light diffraction as inspiration for generating the brand’s identity; additionally this concept also suits the event’s motto: “Visions of Pride”. Furthermore, I modelled at the official event’s promotional shooting along with Conchita Wurst.

Eugene Young, Chargé d’Affaires of the USA in Austria speaking at the Reception in Honor of

Vienna Pride Week.