In 2019 the Austrian capital was selected to host EuroPride, the largest LGBTIQ event in Europe. Vienna is welcomed about 1.5 million visitors for a massive four-week event, which culminated at the Rainbow Parade, with over 500,000 participants; making it the most attended demonstration in Austria to date.
The logo I developed was chosen I was official brand of the event. The concept evokes optimism and the effect of light when is diffracts; hence the bold geometric shapes in the lettering.
As a result of the good reception the brand had, a logo redesign for the yearly local event: Vienna Pride, was done and has been in use since 2020.
Stonewall
Brand Designer
Art Director
Advertising & Editorial Design
Web
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af@fuente.design