Bloom Diagnostics is a Swiss HealthTech company with a mission to make healthcare more accessible. It builds patient-centric home diagnostics solutions. Its flagship product allows for the measurement of biomarkers from a drop of blood in real-time; the quantitative results are displayed on the Bloom App.
The most significant challenge for this project was introducing the capabilities of this novel product to both; the casual visitor and the healthcare professional in a compelling and engaging way.
I was responsible for UI/UX, creative direction of animations and visuals.
Formed and led a multidisciplinary design team that developed digital and physical medical products, compliant with the in-vitro diagnostic directive. I also worked with the marketing team to define Bloom’s brand visual and communication style.
Bloom Diagnostics
UX/UI Designer
Interactive Prototypes
Creative Direction
Team Management
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af@fuente.design